Digital dialog

A TikTok video is not a specialist publication - but it is often the first place where people come into contact with science. This workshop is about platform-appropriate science communication: How can research topics on Instagram and TikTok be told in an understandable, relevant and effective way? What makes a good hook, what makes a punchline? How do algorithms work and what does visibility mean in the digital space? With examples, exercises and reflections for all those who not only want to publish their research, but also communicate it.

Maria Brandt is a political scientist (specializing in political communication), author, speaker and strategist for digital communication.

Duration: approx. 1.5 hours

In cooperation with