"Time for feelings", "Scream with happiness", "For the joy of driving" - advertising slogans like these illustrate a central mechanism of contemporary capitalism: goods produce feelings and at the same time feelings become goods.
How did this entanglement of emotions and consumption come about? What does it mean for modern individuals and their self-image? How can true feelings be distinguished from commodity feelings and how can they be transformed?
Prof. Dr. Eva Illouz researches and teaches at the Hebrew University of Jerusalem on emotions, capitalism, culture, communication and cultural aspects of their intersections. In 2018, she was awarded the EMET Prize in Social Sciences "for her groundbreaking insights into the development of the self in contemporary capitalist society […]".
In the context of the International Science Festival - Geist Heidelberg.
Authenticity in consumer capitalism
Geist Heidelberg Lecture
Aula der Neuen Universität
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